Below that, a Studio product page shows up to five separate reviews for that particular item, with a link to see every review ever left for that item. Unlike Etsy, a Studio page will show reviews older than 12 months old on the product. Beneath come more articles from that shop, the shipping profile, and the shop's policies. Then Studio displays another row of items from other sellers, this one entitled "You might also need", once again fairly random things (on the various pages I checked). There is no indication that all of these items come from other sellers.
While some of this cross-marketing is similar to the items shown on mobile when browsing Etsy, this goes much further, and is also visible on desktop. It is quite likely that Etsy intends to move further in this direction on the main site, possibly sooner rather than later. That is, if it leads to better sales per visitor on Studio.
One other note: sellers who use Etsy's canned policies will have "Returns and exchanges accepted; See this seller's return policy" on the right of each listing if they accept returns. Shop owners who have written their own policies will not see this notice on their items, even if they do take returns.
The DIY Tutorials: Featured Items Sometimes not Available for Sale
Do it yourself craft tutorials are a main selling point of Etsy Studio. Instead of being hidden on the blog, as they are on Etsy, these tutorials are featured in the drop down menu on each page, and the section also has its own link on the right end of the drop downs (see "Projects" in the first screenshot). They are not currently shown directly in shops or on search pages. Each Project features a difficulty rating, and many step-by-step photographs of the process.
Etsy staff have made a big deal out of the fact you can buy the materials and tools needed for each tutorial by clicking just once to add everything to your basket (cart). Sounds great to some people, but in practice, this is kind of a mess right now. I tried this with a few different Projects, and found articles that were sold out, didn't ship to Canada, or were showing as unavailable because the seller updated variations on the listing after Etsy added the item to the tutorial. While there are supposed to be several alternative items for each product that is added to your basket, some listings shown are not a good match, and in a few instances, the area was blank. If Etsy expects buyers to use this feature, it is going to need massive improvement.
How are these featured listings chosen? No one is sure, but I was surprised to see items with low quantities (some things had only one available), sold by shops that had relatively few sales, featured on some Projects. I am not sure if staff will be contacting shops to let them know about the features before Studio goes live, or if they will require higher quantities available on simple beginner projects that could potentially have more demand. Other featured products came from very large shops with tens of thousands of sales and had a large number for sale, so there doesn't seem to be many rules as to whose shop can appear on a Project.
Final Thoughts - What Does Etsy's Future Look Like Now?
Like many observers, I am speculating that some of the more controversial aspects (to sellers, anyway) of Studio will be popping up on the main site in the near future. We know they plan on adding more filters using the new attribute system, but I will not be surprised if more changes, such as more listings from other shops on product pages, and a removal of seller names from search, are right around the bend. I am fully convinced we should consider Etsy Studio as a test zone for Etsy proper, at least in part. That doesn't mean everything from Studio will show up on Etsy later, though.
If Studio is a success, Etsy may decide to remove all supplies from the main site at some point; even though they say they have no immediate plans to do this, it is clear that the option is on the table. It is hard to predict how well this option could work, since many of us have mixed shops with some supplies and some finished products, or some pure vintage. I don't feel this is automatically what the future holds for supply sellers. However, I do expect Etsy will do no promotion, & perhaps no advertising, for supply items on Etsy proper in the future, once Studio is running smoothly; funnelling that effort to the separate site makes more business sense for them. Therefore, Studio could dramatically change sales for some supply shops, with the featured items, free shipping filters and less-branded home pages. Many supply shops rely on a large number of repeat buyers, but it may be harder to keep your own buyers with so many generic features. So if you make a living on supplies, make sure you are funnelling your repeat customers to your own website. Do not rely on your Etsy traffic to stay consistent.
***UPDATED: May 20th, 2017