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My Blog about SEO & eCommerce, Mitochondrial Disease & Disability, & the Good Life

Blog posts from Cindy Lou Who 2 - a little eCommerce & SEO, some discussion of disability issues (including mitochondrial disease), some jewellery info, & the expected topics of beer, travel & recipes. 

 

QUICK REVIEW OF ETSY’S 2019 SPRING & SUMMER TRENDS GUIDE FOR SELLERS

Cindy Lou Who 2


Etsy releases periodic seasonal trends reports these days, and recently came out with spring & summer trends for 2019. If your shop relies a lot on hitting trends, or if you want more ideas for featuring the items you already have in stock, you will want to read the whole thing yourself. If those aren’t your main focuses, read this post!

My coverage mostly centres on the search term and keyword highlights (with just a few exceptions). These are terms you should use on your listings when they apply, and if you have any items or ideas that aren’t currently listed but fit here, then let me be the first to tell you to get those listings up as soon as possible! Some of the trends mentioned are still on the rise, so if you have stock, or even just an interest, consider putting a few new products in your shop (or on your website - many of these trends are not exclusive to Etsy).

Note that most of the stats about increases in search traffic compare 2017 to 2018, so there is no guarantee that they will continue to rise in 2019. However, I expect Etsy would want to focus on trends that aren’t yet post-peak, as it wouldn’t make sense to tell sellers to hop on a bandwagon that has already passed. Etsy wants sales, after all. Some keyword lists cover the spring and summer seasons of 2018; use those as a reference only, and check whether broader interest is still high by entering individual terms on Google Trends.

All quotes and graphics are from the linked pdf file; copyright belongs to Etsy. My editorial comments are in square brackets, including some Google Trends data I added for perspective.

Etsy Search Term Data for Optimizing Your Shop

The top searches across all Etsy categories, from April to August 2018, were:

  • slime 

  • engagement ring

  • bridesmaid gift 

  • home 

  • wedding decor 

  • jewelry 

  • decor 

  • enamel pin 

  • dog collar 

  • bridesmaid robes 

["slime” is slowly dropping in Google searches since 2017]


Page 5 did a chart with the top keywords and themes for the 5 spring & summer holiday and event occasions: Easter, Mother’s Day, Graduations, Fathers’ Day, & US Independence Day, shown below.


Words and phrases with an increase in Etsy searches from 2017 to 2018 (percentage increases in brackets):

  • sustainable (137%)

  • storage (129%)

  • “shelving-related searches” (51%)

  • DIY (49%)

  • wood toy (30%)

  • self care (211%) [this is still increasing on Google]

  • meditation (32%)

  • dried flower (81%)

  • reusable (in Home & Living; 106%)

  • flower (in Art & Collectibles, 31%)

  • botanical (in Art & Collectibles, 31%)

  • linen + clothing terms, or within the Clothing category [not sure which; see page 20; historically, this is a May-June trend on Google] (54%)

  • bow (in Clothing, 38%)

  • western (in Clothing, 33%)

  • hoop (in Jewellery, 76%) [yes, Google says this is still a big trend]

  • mismatch (in Jewellery, 85%)

  • men/him (in Jewellery, 59%)

  • custom (in Accessories, 66%)

  • boho [unclear if this is within Vintage only, or is site-wide. Check page 31 for context] (42%)

  • positive (in Paper & Party Supplies, 78%)

  • pampas grass [probably in Weddings only, as opposed to site-wide; see page 38] (758% - not a typo)

  • acrylic seating chart (461%)

  • sashiko (in Craft Supplies, 87%) [seems to be rising on Google as well]

Other random search term/sales info:

  • apparently, “boho” searches top out in May on Etsy. [Note that Google search hits for “boho” by itself hit top volume later, usually in July or August, and are still on the rise year to year]

  • 60% of the top jewellery & accessory items offer personalization [which is why Etsy promotes them so much]

Top Home & Living searches (pets & wellness/spirituality both saw big growth in 2018 over 2017)

Top 10 plant- and garden-related Home & Living searches in 2018:

  • planter 

  • gardening 

  • plant stand 

  • hanging planter 

  • macrame plant hanger [this one is still rising on Google]

  • garden gifts 

  • succulent planter [just past peak on Google, but still hot]

  • plant pot 

  • garden 

  • garden tools

Popular Clothing searches April-August 2018:

  • lingerie 

  • maternity dress 

  • t-shirts 

  • linen dress 

  • kimono 

  • bikini 

  • mommy and me outfits [still rising on Google]

  • one piece swimsuit 

Etsy also provided some suggestions on clothing & seasonal occasions on page 19:

clothing occasions Etsy.jpg

Popular Accessory searches, April-August 2018

  • enamel pin [not yet over, according to Google]

  • patches 

  • keychain 

  • lanyard 

  • personalized leather 

  • baby headband 

  • flower crown [definitely a spring trend, and dropping a bit every year on Google]

  • iron-on patch 

  • cufflinks

Popular Jewellery searches, April-August 2018 

  • engagement ring 

  • earrings 

  • name necklace

  • initial necklace 

  • rings 

  • statement jewelry 

  • necklace 

  • opal ring 

  • celestial jewelry [surprisingly big on Etsy; flat demand on Google]

Popular Vintage searches, April-August 2018 

  • vintage clothing

  • vintage t-shirt

  • vintage engagement ring

  • vintage dress

  • vintage rings

  • vintage jewelry

  • ‘90s clothing

  • vintage wedding dress

  • vintage ring

Top Paper & Party Supplies searches, April to August 2018

  • wedding invitation

  • gender reveal

  • bachelorette party

  • planner

  • graduation party decorations

  • pregnancy announcement

  • baby shower

  • unicorn party [a rare search that dipped then rose again on Google]

Top Weddings searches, April-August 2018:

  • bridesmaid gift

  • wedding decor

  • bridesmaid robes

  • wedding invitation

  • wedding dress

  • wedding cake topper

  • wedding gift

  • groomsmen gift

  • flower girl dress

[I think it is really interesting that one of the top wedding searches is for “wedding gifts”; that expands this category considerably. Do you have anything that could be a wedding gift?]

Top Craft Supplies & Tools searches, April-August 2018

  • cross stitch pattern

  • succulents [still rising on Google, but definitely bigger in spring]

  • washi tape

  • terrarium

  • planner stickers

  • fabric

  • crochet sunflower pattern [probably past peak]

  • embroidery kit

  • crochet pattern

  • address stamp

Easy/beginner level craft supplies and instructions are big right now:

craft supplies easy.jpg


Page 43 offers some tips on how to make use of this data. Note they suggest putting crucial keywords in both titles and tags; these are very competitive searches and require that repetition for optimization. Remember, though, even if you cannot rank for the most competitive searches, you can still show up well in “long-tail” (very specific) searches by using these terms with niche words, because long tail searches often have the most popular terms as part of a longer phrase.

Update on My New Business Forum, and Other Developments

I am still working on finding new places to host my business/SEO forum. My shorter news posts are now on Tumblr, and I hope to move my forum off-Etsy soon, and open it to new members at that time. If you have ideas on where I can start a new forum, please let me know in the comments, or email me. Sign up for my blog emails, or follow me on Twitter, to keep up to date on Etsy news and where I am reporting it.

UPDATED: April 18, 2019